Diana is a Creative Director and Senior Designer with nearly two decades of experience building brands and bringing campaigns to life across digital, print, and live events. She combines strategic creative direction with hands-on design, translating ideas into cohesive visual systems from initial concept through final execution.
Her career spans media, entertainment, and luxury retail, including her progression from Senior Digital Designer to Creative Director at HOT 97 and WBLS. Diana has led high-profile campaigns and live-event creative, directed freelancers, and collaborated with marketing teams, production teams, and brand partners. Comfortable leading a project or contributing within a team, she brings clear communication, thoughtful problem-solving, and a collaborative approach to the creative process.
With an MBA and a strong foundation in design and production, she connects creative decisions to broader business and marketing goals, balancing brand integrity, audience needs, and practical execution.
Explore Diana’s work, capabilities, and the brands she’s helped bring to life below.
VIEW WORK
Capabilities
   CREATIVE LEADERSHIP
      Creative Direction
      Art Direction
      Cross-Functional Team Leadership
      Brand Strategy & Development
      Project Management
      Creative Consulting
      Stakeholder Presentation
   Branding & Visual Systems
      Brand Identity
      Logo & Visual System Development
      Style Guides & Brand Standards
      Campaign Concepting
      Messaging & Naming
   Content & Marketing Design
      Social Media Design
      Digital Content Creation
      Advertising Campaigns
      Event & Concert Branding
      Large-Format Displays / Digital Billboards
      Multimedia Graphics
   Digital Design & UX
      Web Design & Responsive Layouts
      UX/UI Design
      Email Design & Templates
      Digital Marketing Assets
      A/B Testing & User Research
   Print & Production
      Packaging
      Editorial & Layout Design
      Signage
      Outdoor Advertising
      Vehicle Wraps
      Outdoor Tent
      Pull-Up Banners
      Event Signage
      Large-Format Print
      Printed Stage Graphics
      Pre-Press & Print Production
      Photo Editing & Retouching
SELECT BRANDS
   Global & National Brands
      Perry Ellis Fragrance
      Jennifer Aniston Fragrance
      Daddy Yankee Fragrance
      Eva Longoria Fragrance Line
      Hard Candy Fragrance Line
      Animale Fragrance
      Original Penguin Fragrance Line
      Duty Free Americas
      CBS Radio
      Bosley HairClub
   Major Radio & Media Brands
      HOT 97
      WBLS 107.5FM
      Hubbard Radio
      Alpha Media
      HOT 97 Summer Jam
      WBLS Circle of Sisters
      HOT 97 Who's Next
   Regional Stations & Events (south Florida)
      97.9 WRMF
      Sunny 107.9FM
      South Florida’s New Country 103.1FM
      Rib Round Up Music Festival
      Palm Beach Summer Beer Fest
      Fox Sports 640AM South Florida
      850AM WFTL News Talk
      X102.3FM
      B106.3FM
      Paws in the Park
      Nurses Night Out
      103.1fm Buzz Bake Sale
      Palm Beach Summer Beer Fest
      Fox Sports 640AM South Florida
      850AM WFTL News Talk
   Regional RADIO (TAMPA - FREELANCE)
      Q105
      WiLD 94.1
      99.5Country
      104.7 Classic Hits
      92.5 Maxima
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