Diana is a Creative Director and Senior Digital Designer with 16+ years of experience elevating brands through strategic visual direction, high-impact digital design, and cohesive brand systems. She specializes in creating powerful, performance-driven visuals across web, social, experiential, and large-format platforms—blending creativity and strategy to deliver work that both inspires and drives results.
Her career includes leading major creative initiatives across media, entertainment, and luxury retail, including her rapid advancement at HOT 97 from Senior Digital Designer to Creative Director. Diana excels at shaping brand identity, guiding cross-functional teams, and producing polished, culturally resonant design that strengthens engagement and elevates brand presence. She brings a premium level of expertise, making her a valuable asset to organizations seeking a visionary creative leader.
Capabilities
CREATIVE LEADERSHIP
Creative Direction
Art Direction
Cross-Functional Team Leadership
Brand Strategy & Development
Project Management
Creative Consulting
Stakeholder Presentation
Creative Direction
Art Direction
Cross-Functional Team Leadership
Brand Strategy & Development
Project Management
Creative Consulting
Stakeholder Presentation
Branding & Visual Systems
Brand Identity
Logo & Visual System Development
Style Guides & Brand Standards
Campaign Concepting
Messaging & Naming
Brand Identity
Logo & Visual System Development
Style Guides & Brand Standards
Campaign Concepting
Messaging & Naming
Content & Marketing Design
Social Media Design
Digital Content Creation
Advertising Campaigns
Event & Concert Branding
Large-Format Displays / Digital Billboards
Multimedia Graphics
Social Media Design
Digital Content Creation
Advertising Campaigns
Event & Concert Branding
Large-Format Displays / Digital Billboards
Multimedia Graphics
Digital Design & UX
Web Design & Responsive Layouts
UX/UI Design
Email Design & Templates
Digital Marketing Assets
A/B Testing & User Research
Web Design & Responsive Layouts
UX/UI Design
Email Design & Templates
Digital Marketing Assets
A/B Testing & User Research
Print & Production
Packaging
Editorial & Layout Design
Signage
Outdoor Advertising
Pre-Press & Print Production
Photo Editing & Retouching
Packaging
Editorial & Layout Design
Signage
Outdoor Advertising
Pre-Press & Print Production
Photo Editing & Retouching
SELECT BRANDS
Global & National Brands
Perry Ellis Fragrance
Jennifer Aniston Fragrance
Daddy Yankee Fragrance
Eva Longoria Fragrance Line
Hard Candy Fragrance Line
Animale Fragrance
Original Penguin Fragrance Line
Duty Free Americas
CBS Radio
Perry Ellis Fragrance
Jennifer Aniston Fragrance
Daddy Yankee Fragrance
Eva Longoria Fragrance Line
Hard Candy Fragrance Line
Animale Fragrance
Original Penguin Fragrance Line
Duty Free Americas
CBS Radio
Major Radio & Media Brands
HOT 97
WBLS 107.5FM
Hubbard Radio
Alpha Media
HOT 97 Summer Jam
WBLS Circle of Sisters
HOT 97 Who's Next
HOT 97
WBLS 107.5FM
Hubbard Radio
Alpha Media
HOT 97 Summer Jam
WBLS Circle of Sisters
HOT 97 Who's Next
Regional Stations & Events (south Florida)
97.9 WRMF
Sunny 107.9FM
South Florida’s New Country 103.1FM
Rib Round Up Music Festival
Palm Beach Summer Beer Fest
Fox Sports 640AM South Florida
850AM WFTL News Talk
X102.3FM
B106.3FM
Paws in the Park
Nurses Night Out
103.1fm Buzz Bake Sale
Palm Beach Summer Beer Fest
Fox Sports 640AM South Florida
850AM WFTL News Talk
97.9 WRMF
Sunny 107.9FM
South Florida’s New Country 103.1FM
Rib Round Up Music Festival
Palm Beach Summer Beer Fest
Fox Sports 640AM South Florida
850AM WFTL News Talk
X102.3FM
B106.3FM
Paws in the Park
Nurses Night Out
103.1fm Buzz Bake Sale
Palm Beach Summer Beer Fest
Fox Sports 640AM South Florida
850AM WFTL News Talk
Regional RADIO (TAMPA - FREELANCE)
Q105
WiLD 94.1
99.5Country
104.7 Classic Hits
92.5 Maxima
Q105
WiLD 94.1
99.5Country
104.7 Classic Hits
92.5 Maxima