Events / Experiential Marketing
HOT 97
SUMMER JAM
2025
Prudential Center · Newark, NJ
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
For Summer Jam 2025, I led the creative direction and design across the full campaign ecosystem, from initial concept through final production. I developed the year’s visual identity and extended it across digital marketing, promotional materials, signage, sponsorship assets, environmental graphics, venue screens, and stage visuals, creating a connected visual experience from promotion through show day.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Sponsorship Creative | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight
THE CAMPAIGN
SELECTED DELIVERABLES
EVENT MOMENTS