Events / Experiential Marketing
HOT 97
SUMMER JAM
2024
UBS Arena · Elmont, NY
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
For Summer Jam 2024, I led the creative direction and design for the event’s 30th anniversary, developing a visual identity that celebrated three decades of Summer Jam while giving the campaign a fresh, contemporary look. The creative system extended across digital, social, print, outdoor, event collateral, environmental graphics, sponsorship assets, and large-scale venue and stage visuals at UBS Arena.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight
THE CAMPAIGN
SELECTED DELIVERABLES
SELECTED DELIVERABLES