Events / Experiential Marketing
HOT 97
SUMMER JAM
2022
MetLife Stadium · East Rutherford, NJ
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
For Summer Jam 2022, I led the creative direction and design from concept through final execution. I developed the year’s visual identity and extended it across digital, social, print, outdoor, event collateral, environmental graphics, and large-scale venue and stage visuals, creating a cohesive campaign across every major touchpoint.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight
THE CAMPAIGN
SELECTED DELIVERABLES
EVENT MOMENTS
