Events / Experiential Marketing
HOT 97
SUMMER JAM
2023
UBS Arena · Elmont, NY
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
For Summer Jam 2023, I led the creative direction and design of the campaign from initial concept through live execution. I developed a flexible visual system that translated across marketing, social, print, sponsorship, environmental graphics, and large-scale production assets while maintaining a consistent identity throughout the event experience.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight
THE CAMPAIGN
SELECTED DELIVERABLES
event moments
