Events / Experiential Marketing
HOT 97
SUMMER JAM
2021-2025
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
For five years, I led the creative direction and design of HOT 97 Summer Jam, developing the campaign from concept through live execution. Each year began with a new visual identity that extended across every touchpoint—including digital marketing, social media, outdoor advertising, print collateral, merchandise, environmental graphics, and large-scale stage visuals.
Collaborating with promoters, venues, production crews, and cross-functional marketing teams, I ensured every asset worked together as one cohesive campaign while supporting one of the largest and most influential events in hip-hop culture.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight