Events / Experiential Marketing
HOT 97
SUMMER JAM
2021-2025
Creative Director | Brand Identity | Campaign Design | Live Event Graphics
From 2021 through 2025, I played a key role in shaping the visual identity and live-event experience of HOT 97 Summer Jam across three major venues: MetLife Stadium, UBS Arena, and Prudential Center.
In 2021, my focus was on hands-on design and execution across the campaign and event environment. From 2022 through 2025, I led the creative direction and design from concept through final production, developing a distinct visual identity for each year and extending it across digital marketing, social media, outdoor advertising, print, sponsorships, merchandise, environmental graphics, and large-scale stage and venue displays.
The five-year span also included major cultural and event milestones, with the 2023 campaign celebrating 50 years of hip-hop and 2024 marking 30 years of Summer Jam. Across each year, I worked closely with marketing teams, promoters, venues, vendors, and production crews to translate the creative into a cohesive experience from the first campaign launch through show day.
Deliverables
Creative Direction | Campaign Concept Development | Brand Identity | Key Art Design | Social Media Campaigns | Digital Advertising | Email Marketing | Print & Promotional Materials | Outdoor Advertising | Stage Graphics & LED Content | Environmental Graphics | Merchandise Design | Production Oversight
FIVE YEARS OF SUMMER JAM
Individual case studies in progress.
Individual case studies in progress.